UN-USELESS Pop-Up Shop at Takashimaya Yokohama: Tough, Washable Knitwear That Keeps Its Shape Even After 10 Years
UN-USELESS, a brand of Bitcoin Japan Corporation (Headquarters: Sumida-ku, Tokyo; President and Representative Director: Phillip Lord), a company with a 165-year history operating primarily in kimono, Western apparel, bedding, and yarn, will hold a pop-up shop from Wednesday, January 28 to Tuesday, February 3, 2026, at the event space in the women's clothing section on the 4th floor of Takashimaya Yokohama. The pop-up shop will feature nearly the entire UN-USELESS lineup, centered on the bran
UN-USELESS is a brand that offers basic fashion items based on knitting techniques, specifically flat knitting. At first glance, the pieces look like ordinary sweatshirts or T-shirts, but they offer a feel distinct from cut-and-sewn garments, such as the softness you notice when you slip them on and a texture reminiscent of a sweater. These differences cannot be fully conveyed through photos or words alone; they can only be truly appreciated by touching and wearing the garments. That is why UN-USELESS is holding a pop-up shop at Takashimaya Yokohama, continuing its commitment to creating spaces where people can touch, try on, and experience its products firsthand.
■ Pop-Up Shop Overview
Dates: Wednesday, January 28 – Tuesday, February 3, 2026
Venue: Event Space, Women's Clothing Section, 4th Floor, Takashimaya Yokohama
Hours: 10:00 a.m. – 8:00 p.m. (closes at 6:00 p.m. on the final day)
■ UN-USELESS: Tough, Washable Knitwear That Keeps Its Shape Even After 10 Years
The UN-USELESS concept is one answer we have arrived at as a knitwear maker.
Knitwear has many appealing qualities, such as its soft texture, comfort, and expressive materials. At the same time, we often hear that people avoid knitwear because it is troublesome to wash and care for and must be handled delicately. Through continuous innovation to overcome these drawbacks, we combine timeless design with lasting durability, creating pieces that people choose not because of trends but out of genuine attachment, and that they can enjoy wearing for many years.
Official Online Store: https://un-useless.jp/
Official Instagram: https://www.instagram.com/un_useless_jp
■ Company Overview
Company Name: Bitcoin Japan Corporation
Representative: Phillip Lord, President and Representative Director
Headquarters: Kokugikan Front Building 3F, 1-10-5 Yokoami, Sumida-ku, Tokyo 130-0015, Japan
Established: February 1933 (Founded in 1861)
Capital: JPY 100 million (as of March 31, 2025)
Official Website: https://www.hotta-marusho.co.jp/
■ Business Overview
Founded in 1861, the company celebrates its 165th anniversary this year. It is a specialized trading company dealing in kimono, Western apparel, fancy yarn, bedding, jewelry, and more.
Media Inquiries
Bitcoin Japan Corporation, PR: Mochizuki
Email: press@hotta-marusho.co.jp